Cristina Sánchez-Figueroa

Statistics

Publications

Citations

H-Index

Active since

2021

Affiliations

Universidad Nacional de Educación a Distancia(Current)

Cristina Sánchez-Figueroa is an author at Universidad Nacional de Educación a Distancia specializing in customer satisfaction, consumer decision making, and business intelligence.

ORCID

Top concepts

BusinessMarketingManagementFuzzy LogicSales ManagementConsumer BehaviorConsumer ResearchBusiness AnalyticsMarketing InsightsCategory Management

Publications per year

2021–2023

Publications

An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business

Rocío González Martínez, R.A. Carrasco, Cristina Sánchez-Figueroa et al. · Mathematics · 2021 · 22 citations · Full text

Marketing Analytics, Customer Satisfaction, Home Decoration +22

Business internships for bachelor's degrees at blended learning universities: A pilot study to assess the transition from hybrid studies to the workplace

Julio Navío-Marco, Cristina Sánchez-Figueroa, Arturo Galán González · The International Journal of Management Education · 2023 · 11 citations

Rows per page

1–2 of 2