Ashish Kumar Rathore

Social media content and product co-creation: an emerging paradigm

Ashish Kumar Rathore, P. Vigneswara Ilavarasan, Yogesh K. Dwivedi · Journal of Enterprise Information Management · 2016 · 224 citations

Management, Design, Marketing +17

Social Media Analytics: Literature Review and Directions for Future Research

Ashish Kumar Rathore, Arpan Kumar Kar, P. Vigneswara Ilavarasan · Decision Analysis · 2017 · 148 citations

Business, Business Analytics, Decision Sciences +13

Pre- and post-launch emotions in new product development: Insights from twitter analytics of three products

Ashish Kumar Rathore, P. Vigneswara Ilavarasan · International Journal of Information Management · 2019 · 104 citations

Management, Marketing, Marketing Management +16

Social Media Usage for Tourism: A Case of Rajasthan Tourism

Ashish Kumar Rathore, Umesh Chand Joshi, P. Vigneswara Ilavarasan · Procedia Computer Science · 2017 · 32 citations · Full text

Management, Marketing, Tourism Management +9

Do policymakers use social media for policy design? A Twitter analytics approach

Ashish Kumar Rathore, Dayashankar Maurya, Amit Kumar Srivastava · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 2021 · 16 citations · Full text

Public Affairs, Public Administration, Public Policy +11