3
Publications
118
Citations
3
H-Index
2001
Active since
Affiliations
Hong Kong Baptist University(Current)
Sixian Yang is an author at Hong Kong Baptist University specializing in engineering, user experience, and advertising effectiveness.
Top concepts
EngineeringLawFinanceBusinessMarketingManagementTechnologyAdvertisingCommunicationSmart Systems
Publications per year
2001–2023
3
3
How Smart Are ‘Smart Banners’?
Wenyu Dou, Randy Linn, Sixian Yang · Journal of Advertising Research · 2001 · 32 citations
Rows per page
1–3 of 3