Concepedia

Yu‐Wei Chang

YC

14

Publications

669

Citations

13

H-Index

2006

Active since

Affiliations

National Taichung University of Science and Technology(Current)

Western Sydney University

National Central University

National Taipei University of Nursing and Health Science

China Jiliang University

Yu‐Wei Chang is an author at National Taichung University of Science and Technology specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorCustomer SatisfactionTechnologyDigital MarketingNursingMedicineTelehealth

Publications per year

2006–2023

14

Publications

14

What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness

Yu‐Wei Chang, Jiahe Chen · Journal of Retailing and Consumer Services · 2020 · 221 citations

Customer Satisfaction, Mobile Commerce, Digital Marketing +14

Utilitarian and/or hedonic shopping – consumer motivation to purchase in smart stores

Yu‐Wei Chang, Ping‐Yu Hsu, Jiahe Chen et al. · Industrial Management & Data Systems · 2023 · 83 citations

New Technologies, Behavioral Decision Making, Digital Marketing +20

What drives organizations to switch to cloud ERP systems? The impacts of enablers and inhibitors

Yu‐Wei Chang · Journal of Enterprise Information Management · 2020 · 61 citations

Customer Satisfaction, Enterprise Business Transformation, Business Intelligence +16

Consumer behaviour in cross‐border e‐commerce: Systematic literature review and future research agenda

Jiahe Chen, Yi-chen Lan, Yu‐Wei Chang · International Journal of Consumer Studies · 2023 · 45 citations · Full text

Digital Marketing, International Marketing, Consumer Study +20

Exploring managers' intention to use business intelligence: the role of motivations

Yu‐Wei Chang, Ping‐Yu Hsu, Zengyuan Wu · Behaviour and Information Technology · 2014 · 44 citations

Rows per page

1–5 of 14