Concepedia

Nhi Xuan Nguyen

NX

2

Publications

124

Citations

2

H-Index

2020

Active since

Affiliations

Trường ĐH Nguyễn Tất Thành(Current)

Nhi Xuan Nguyen is an author at Trường ĐH Nguyễn Tất Thành specializing in digital technology, customer satisfaction, and interactive marketing.

Top concepts

BusinessMarketingManagementService QualityConsumer ResearchDigital MarketingDigital TechnologyCustomer SatisfactionInteractive MarketingBusiness-to-consumer Marketing

Publications per year

2020–2021

2

Publications

2

Impact of Service Quality on In-Patients’ Satisfaction, Perceived Value, and Customer Loyalty: A Mixed-Methods Study from a Developing Country

Nhi Xuan Nguyen, Khoa Tran, Tuyet Nguyen · Patient Preference and Adherence · 2021 · 100 citations · Full text

The flipped side of customer perceived value and digital technology in B2B professional service context

Nhi Xuan Nguyen, Doan Nguyen, Yuliani Suseno et al. · Journal of Strategic Marketing · 2020 · 24 citations

Customer Experience, Customer Satisfaction, Self-service Technology +15

Rows per page

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