Concepedia

Subburaj Alagarsamy

SA

17

Publications

822

Citations

11

H-Index

2020

Active since

Affiliations

Christ University(Current)

Manipal Academy of Higher Education

Subburaj Alagarsamy is an author at Christ University specializing in management, marketing, and public health.

Top concepts

ManagementMarketingPublic HealthConsumer BehaviorConsumer ResearchBusinessMedicineCustomer SatisfactionTrustBranding

Publications per year

2020–2023

17

Publications

17

Customers response to online food delivery services during COVID‐19 outbreak using binary logistic regression

Sangeeta Mehrolia, Subburaj Alagarsamy, Vijay Mallikraj Solaikutty · International Journal of Consumer Studies · 2020 · 290 citations · Full text

How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices

Subburaj Alagarsamy, Sangeeta Mehrolia, Sonia Mathew · Vision The Journal of Business Perspective · 2021 · 91 citations

Mediating Role, Sustainable Consumption, Green Marketing +17

Exploring chatbot trust: Antecedents and behavioural outcomes

Subburaj Alagarsamy, Sangeeta Mehrolia · Heliyon · 2023 · 59 citations · Full text

The Mediating Effect of Employee Engagement: How Employee Psychological Empowerment Impacts the Employee Satisfaction? A Study of Maldivian Tourism Sector

Subburaj Alagarsamy, Sangeeta Mehrolia, Rekha Aranha · Global Business Review · 2020 · 57 citations

Customer Satisfaction, Tourism Management, Maldivian Tourism Sector +20

Masstige scale: An alternative to measure brand equity

Subburaj Alagarsamy, Sangeeta Mehrolia, Justin Paul · International Journal of Consumer Studies · 2022 · 57 citations

Brand Equity, Masstige Value, Media Marketing +15

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