Erik Roscam Abbing is an author at Unilever (Netherlands) specializing in management, marketing, and brand building.
Top concepts
BrandingMarketingManagementBrand StrategyBrand DevelopmentArtsDesignAdvertisingBrand EquitySocial Media
Publications per year
2008–2012
3
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Erik Roscam Abbing, Christa van Gessel · Design Management Review · 2008 · 36 citations
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