Concepedia

Peter Weinberg

PW

Statistics

Publications

2

Citations

509

H-Index

2

Active since

1982

Affiliations

Paderborn University(Current)

Peter Weinberg is an author at Paderborn University specializing in business, consumer behavior, and marketing.

Publications per year

1982–2003

2

Publications

2

Impulsive consumer buying as a result of emotions

Peter Weinberg, Wolfgang Gottwald · Journal of Business Research · 1982 · 491 citations

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Advertising Effectiveness in Different Cultures: Results of an Experiment Analyzing the Effects of Individualistic and Collectivistic Advertising on Germans and Chinese

Sandra Diehl, Ralf Terlutter, Peter Weinberg · ACR European Advances · 2003 · 18 citations

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