Concepedia
Statistics
Publications
10
Citations
404
H-Index
Active since
2005
Affiliations
Brock University(Current)
University of Alberta
Craig Hyatt is an author at Brock University specializing in fan loyalty, management, and culture.
Top concepts
Fan LoyaltyManagementCultureFan EngagementSocial InfluenceFan CommunitiesSocial SciencesSports MarketingSocial PsychologyPerformance Studies
Publications per year
2005–2018
Inventing Team Tradition: a Conceptual Model for the Strategic Development of Fan Nations
William Foster, Craig Hyatt · European Sport Management Quarterly · 2008 · 56 citations
Local Fans, Project Management, Distant Loyal Fans +22
I Despise Them! I Detest Them! Franchise Relocation and the Expanded Model of Organizational Identification
William Foster, Craig Hyatt · Journal of Sport Management · 2007 · 50 citations
Social Identity, Organizational Identification, Organizational Communication +15
Using Optimal Distinctiveness Theory to Understand Identification with a Nonlocal Professional Hockey Team
Andre M. Andrijiw, Craig Hyatt · Journal of Sport Management · 2009 · 50 citations
Engineering, Biometrics, Social Psychology +21
The Reverse Socialization of Sport Fans: How Children Impact Their Parents’ Sport Fandom
Craig Hyatt, Shannon Kerwin, Larena Hoeber et al. · Journal of Sport Management · 2018 · 46 citations
Sport Fans, Social Psychology, Communication Social Change +22
Socially constructed environmental issues and sport: A content analysis of Ski Resort Environmental Communications
Sam Spector, Chris Chard, Cheryl Mallen et al. · Sport Management Review · 2012 · 45 citations
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