Sonika Raitani

Publications

Citations

H-Index

2014

Active since

Affiliations

Atal Bihari Vajpayee Indian Institute of Information Technology and Management(Current)

Sonika Raitani is an author at Atal Bihari Vajpayee Indian Institute of Information Technology and Management specializing in business, marketing strategy, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchMarketing InsightsMarketing StrategyBrand StrategyService QualityBrand Management

Publications per year

2014–2017

Publications

Drivers of customers’ switching behaviour in Indian banking industry

Vishal Vyas, Sonika Raitani · International Journal of Bank Marketing · 2014 · 87 citations

Indian Banking Industry, Customer Satisfaction, Intense Competition +15

Do the competitors affect cross-buying decisions?

Vishal Vyas, Ankur Roy, Sonika Raitani · International Journal of Bank Marketing · 2017 · 10 citations

Consumer Research, Brand Strategy, Hybrid Model +16

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