Ivana Bušljeta Banks

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Active since

2011

Affiliations

Zagreb School of Economics and Management(Current)

Ivana Bušljeta Banks is an author at Zagreb School of Economics and Management specializing in business, attitude toward advertising, and brand management.

Publications per year

2011–2014

Publications

Acquiring CSR practices: from deception to authenticity

Jelena Debeljak, Kristijan Krkač, Ivana Bušljeta Banks · Social Responsibility Journal · 2011 · 34 citations

Business, Business Administration, Business Ethics +12

Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising

Ivana Bušljeta Banks, Patrick De Pelsmacker · Journal of Advertising · 2014 · 25 citations

Business, Marketing, Marketing Management +9

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