Concepedia

Fahrina Mustafa

FM

3

Publications

61

Citations

3

H-Index

2018

Active since

Affiliations

Hasanuddin University(Current)

Fahrina Mustafa is an author at Hasanuddin University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessUser ExperienceDigital MarketingInteractive MarketingTradeMotivationTechnologyAdvertising

Publications per year

2018–2023

3

Publications

3

JAPANESE ENTERPRISES ROLE ON SMES DEVELOPMENT IN INDONESIA: INSIDE TOBIKO EXPORT AND IMPORT

Muh. Yushar Mustafa, Fahrina Mustafa, Riad Mustafa et al. · Hasanuddin Economics and Business Review · 2018 · 29 citations · Full text

East Asian Studies, Trade, Multinational Enterprise +18

Analysing the Role of Visual Content in Increasing Attraction and Conversion in MSME Digital Marketing

Budi Sunarso, Tusriyanto, Fahrina Mustafa · Journal of Contemporary Administration and Management (ADMAN) · 2023 · 21 citations · Full text

Msme Digital Marketing, Digital Marketing, Communication +17

Analysis of The Influence of Hedonic Motivation, Digital Devices Ease of Use Perception, Benefits of Digital Technology and Digital Promotion on Intention to Use of Digital Wallets Consumers

Frans Sudirjo, Fahrina Mustafa, Enny Diah Astuti et al. · Jurnal Informasi dan Teknologi · 2023 · 11 citations · Full text

Digital Devices Ease, Customer Satisfaction, Digital Marketing +23

Rows per page

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