Concepedia
Statistics
Publications
1
Citations
25
H-Index
Active since
2016
Flávia Luciene Scherer is an author specializing in marketing management, brand communication, and brand management.
Publications per year
2016–2016
Consumer Trust in and Emotional Response to Advertisements on Social Media and their Influence on Brand Evaluation
Ivanete Schneider Hahn, Flávia Luciene Scherer, Kenny Basso et al. · Brazilian Business Review · 2016 · 25 citations · Full text
Business, Marketing, Marketing Management +9
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