Concepedia
Statistics
Publications
12
Citations
907
H-Index
Active since
2008
Affiliations
Clemson University(Current)
Indiana University
Indiana University Bloomington
Walker (United States)
University of Arizona
Babur De los Santos is an author at Clemson University specializing in management, interactive marketing, and marketing.
Top concepts
MarketingManagementConsumer ResearchInteractive MarketingConsumer BehaviorBusinessAdvertisingEconomicsDigital MarketingBusiness Analytics
Publications per year
2008–2018
Testing Models of Consumer Search Using Data on Web Browsing and Purchasing Behavior
Babur De los Santos, Matthijs R. Wildenbeest · American Economic Review · 2012 · 461 citations · Full text
Customer Satisfaction, Search Engine Optimization, Consumer Research +24
Search Engine Optimization: What Drives Organic Traffic to Retail Sites?
Michael R. Baye, Babur De los Santos, Matthijs R. Wildenbeest · Journal of Economics & Management Strategy · 2015 · 132 citations · Full text
Marketing Analytics, Customer Satisfaction, Organic Clicks +20
Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
Babur De los Santos, Sergei Koulayev · Marketing Science · 2017 · 114 citations
Search Refinement Actions, Ranking Algorithm, Costly Searches +15
Search With Learning for Differentiated Products: Evidence from E-Commerce
Babur De los Santos, Matthijs R. Wildenbeest · Journal of Business and Economic Statistics · 2015 · 56 citations
Consumer Research, Search Cost, Search Engine Marketing +19
Michael R. Baye, Babur De los Santos, Matthijs R. Wildenbeest · SSRN Electronic Journal · 2013 · 25 citations · Full text
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