Concepedia

Alia El Banna

AE

Statistics

Publications

4

Citations

350

H-Index

4

Active since

2016

Affiliations

University of Bedfordshire(Current)

Carleton University

Toronto Metropolitan University

Alia El Banna is an author at University of Bedfordshire specializing in marketing management, marketing, and cultural influences on consumption.

Publications per year

2016–2018

4

Publications

4

A dynamic capability view of marketing analytics: Evidence from UK firms

Guangming Cao, Yanqing Duan, Alia El Banna · Industrial Marketing Management · 2018 · 128 citations · Full text

Management, Marketing, Marketing Management +14

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”?

Alia El Banna, Nicolas Papadopoulos, Steven A. Murphy et al. · Journal of Business Research · 2017 · 84 citations · Full text

Social Sciences, Marketing, Marketing Management +16

Nation branding for foreign direct investment: an Integrative review and directions for research and strategy

Nicolas Papadopoulos, Leila Hamzaoui-Essoussi, Alia El Banna · Journal of Product & Brand Management · 2016 · 79 citations · Full text

Business, International Business, Strategy +17

Old Country Passions: An International Examination of Country Image, Animosity, and Affinity among Ethnic Consumers

Nicolas Papadopoulos, Alia El Banna, Steven A. Murphy · Journal of International Marketing · 2017 · 59 citations · Full text

Business, Marketing, Marketing Management +17

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