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Tahira Javed

TJ

1

Publications

20

Citations

1

H-Index

2024

Active since

Affiliations

China Three Gorges University(Current)

Tahira Javed is an author at China Three Gorges University specializing in brand perception, brand equity, and consumer research.

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Publications per year

2024–2024

1

Publications

1

Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception

Tahira Javed, Ali B. Mahmoud, Jun Yang et al. · Corporate Communications An International Journal · 2024 · 20 citations

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