Concepedia

Yida Tao

YT

3

Publications

138

Citations

3

H-Index

2017

Active since

Affiliations

Shanghai University(Current)

Yida Tao is an author at Shanghai University specializing in business, management, and international business.

ORCID

Top concepts

Publications per year

2017–2022

3

Publications

3

Managing uncertainty in emerging economies: The interaction effects between causation and effectuation on firm performance

Xiaoyu Yu, Yida Tao, Xiangming Tao et al. · Technological Forecasting and Social Change · 2017 · 109 citations

, , +10

Disengaging pro-environmental values in B2B green buying decisions: Evidence from a conjoint experiment

Xiaoyu Yu, Yida Tao, Dan Wang et al. · Industrial Marketing Management · 2022 · 16 citations

, , +11

Social networks and online store performance in emerging economies: the mediating effect of legitimacy

Xiaoyu Yu, Yida Tao, Yi Chen et al. · Electronic Markets · 2019 · 13 citations

, , +13

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