Statistics
Publications
5
Citations
160
H-Index
5
Active since
1940
Ralph M. Hower is an author specializing in advertising ethics, advertising strategy, and advertising competition.
Publications per year
1940–1968
5
5
The History of an Advertising Agency
Hugh E. Agnew, Ralph M. Hower · Journal of Marketing · 1950 · 50 citations
History of an Advertising Agency
Howard T. Hovde, Ralph M. Hower · Journal of Marketing · 1940 · 15 citations
Ira D. Anderson, Ralph M. Hower · Journal of Marketing · 1944 · 10 citations
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