Mukhtar El-Kasim

Publications

Citations

H-Index

2017

Active since

Affiliations

International Islamic University Malaysia(Current)

Mukhtar El-Kasim is an author at International Islamic University Malaysia specializing in relational communication, communication, and social computing.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationMedia MarketingPublic RelationsSocial ComputingRelationship MarketingPublic Relations Models

Publications per year

2017–2017

Publications

PR Practitioners’ Use of Social Media: Validation of an Online Relationship Management Model Applying Structural Equation Modeling

Mukhtar El-Kasim, Syed Arabi Idid · Jurnal Komunikasi Malaysian Journal of Communication · 2017 · 12 citations

Relationship Marketing, Social Media, Interpersonal Communication +15

Rows per page

1–1 of 1