Concepedia

Naichieh Chou

NC

1

Publications

13

Citations

1

H-Index

2011

Active since

Affiliations

University of California, Riverside(Current)

Naichieh Chou is an author at University of California, Riverside specializing in customer satisfaction, personality psychology, and social sciences.

Top concepts

MarketingPsychologySocial SciencesConsumer ResearchCustomer SatisfactionPersonality Psychology

Publications per year

2011–2011

1

Publications

1

Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity

Jie Yun, Ting‐Jui Chou, Naichieh Chou · Journal of Brand Management · 2011 · 13 citations

Brand Personality Scales, Customer Satisfaction, Personality Psychology +8

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