Baozhou Lu

Social presence, trust, and social commerce purchase intention: An empirical research

Baozhou Lu, Weiguo Fan, Mi Zhou · Computers in Human Behavior · 2015 · 1K citations

Customer Satisfaction, Online Customer Behavior, Social Presence +12

Project description and crowdfunding success: an exploratory study

Mi Zhou, Baozhou Lu, Weiguo Fan et al. · Information Systems Frontiers · 2016 · 210 citations · Full text

Examining macro-sources of institution-based trust in social commerce marketplaces: An empirical study

Baozhou Lu, Qingfeng Zeng, Weiguo Fan · Electronic Commerce Research and Applications · 2016 · 90 citations

Trust Metric, Empirical Study, Trust Management Architecture +9

Platform-based mechanisms, institutional trust, and continuous use intention: The moderating role of perceived effectiveness of sharing economy institutional mechanisms

Baozhou Lu, Zhen Wang, S. Zhang · Information & Management · 2021 · 90 citations

Perceived Effectiveness, Platform Competition, Institutional Innovation +12

Perceived values, platform attachment and repurchase intention in on-demand service platforms: A cognition-affection-conation perspective

Baozhou Lu, Lixiao Yan, Zhipeng Chen · Journal of Retailing and Consumer Services · 2022 · 79 citations

Customer Satisfaction, Behavioral Decision Making, Management +10