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Author

Hikma Benlafqih

Al Akhawayn University

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Hikma Benlafqih

1

Publications

376

Citations

1

H-Index

14

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Al Akhawayn University
HB

About

Hikma Benlafqih is an author at Al Akhawayn University specializing in influencer studies, purchase intention, and media marketing.

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#ConceptH-IndexPublicationsCitations

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Business

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Management

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376

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Marketing

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Brand Management

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Brand Strategy

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Hikma Benlafqih

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1

Publications

376

Citations

1

H-Index

YearCitations

How fashion influencers contribute to consumers' purchase intention

Youssef Chetioui, Hikma Benlafqih, Hind Lebdaoui

Journal of Fashion Marketing and Management

2020

376

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