Concepedia

Hikma Benlafqih

HB

Statistics

Publications

1

Citations

376

H-Index

1

Active since

2020

Affiliations

Al Akhawayn University(Current)

Hikma Benlafqih is an author at Al Akhawayn University specializing in influencer studies, purchase intention, and media marketing.

Top concepts

BusinessMarketingManagementBrand StrategyMedia MarketingBrand ManagementSocial InfluenceConsumer BehaviorConsumer ResearchInfluencer Studies

Publications per year

2020–2020

1

Publications

1

How fashion influencers contribute to consumers' purchase intention

Youssef Chetioui, Hikma Benlafqih, Hind Lebdaoui · Journal of Fashion Marketing and Management · 2020 · 376 citations

Consumer Study, Consumer Research, Brand Strategy +18

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