Concepedia

Önder Kethüda

ÖK

6

Publications

162

Citations

6

H-Index

2016

Active since

Affiliations

Düzce Üniversitesi(Current)

Bayburt University

Önder Kethüda is an author at Düzce Üniversitesi specializing in management, marketing, and strategic management.

Top concepts

ManagementStrategyEducationMarketingHigher EducationStrategic ManagementCulturePoliticsLeadershipMotivation

Publications per year

2016–2023

6

Publications

6

Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention

Yusuf Bilgin, Önder Kethüda · VOLUNTAS International Journal of Voluntary and Nonprofit Organizations · 2022 · 61 citations · Full text

The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency

Murat Aktan, Önder Kethüda · Journal of Consumer Behaviour · 2023 · 40 citations · Full text

Social Psychology, Environmental Psychology, Consumer Research +28

Positioning strategies and rankings in the HE: congruence and contradictions

Önder Kethüda · Journal of Marketing for HIGHER EDUCATION · 2021 · 22 citations · Full text

Game Theory, Education, Strategic Interaction +19

Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands

Önder Kethüda · Journal of Marketing for HIGHER EDUCATION · 2022 · 17 citations · Full text

Positioning Strategies of Universities: An Investigation on Universities in Istanbul

Kahraman Çatı, Önder Kethüda, Yusuf Bilgin · TED EĞİTİM VE BİLİM · 2016 · 11 citations · Full text

Advertising, Virtual Campus, Management +14

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