7
Publications
466
Citations
7
H-Index
2010
Active since
Affiliations
Ralph Keng-Jung Yeh is an author at National Chung Cheng University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchArtsBusinessJournalismSocial MediaViral MarketingSocial InfluenceInteractive Marketing
Publications per year
2010–2023
7
7
Antecedents of emotional attachment of social media users
Tien Wang, Ralph Keng-Jung Yeh, David C. Yen et al. · Service Industries Journal · 2016 · 27 citations
Rows per page
1–5 of 7