Concepedia

Yee-Lin Lai

YL

3

Publications

112

Citations

3

H-Index

2006

Active since

Affiliations

National University of Singapore(Current)

City University of Hong Kong

Yee-Lin Lai is an author at National University of Singapore specializing in management, marketing, and interactive marketing.

Top concepts

Publications per year

2006–2009

3

Publications

3

Internet opt-in and opt-out

Yee-Lin Lai, Kai-Lung Hui · 2006 · 61 citations

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The Effects of Moving Animation on Recall, Hedonic and Utilitarian Perceptions, and Attitude

Yee-Lin Lai, Kevin K. Y. Kuan, Kai-Lung Hui et al. · IEEE Transactions on Engineering Management · 2009 · 26 citations · Full text

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Who gets spammed?

Il-Horn Hann, Kai-Lung Hui, Yee-Lin Lai et al. · Communications of the ACM · 2006 · 25 citations

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