Concepedia

Long Ma

LM

Statistics

Publications

15

Citations

2.1K

H-Index

13

Active since

2011

Affiliations

Nanyang Technological University(Current)

Zhejiang Gongshang University

Long Ma is an author at Nanyang Technological University specializing in social media, social media news sharing, and education.

Publications per year

2011–2024

15

Publications

15

News sharing in social media: The effect of gratifications and prior experience

Chei Sian Lee, Long Ma · Computers in Human Behavior · 2011 · 1.2K citations

Social Sciences, Communication, Social Psychology +14

Understanding the Barriers to the Use of MOOCs in a Developing Country: An Innovation Resistance Perspective

Long Ma, Chei Sian Lee · Journal of Educational Computing Research · 2018 · 167 citations · Full text

Education, Educational Technology, Information Technology +17

Understanding news sharing in social media

Long Ma, Chei Sian Lee, Dion Hoe‐Lian Goh · Online Information Review · 2014 · 153 citations

Social Sciences, Communication, Mass Communication +16

Investigating the adoption of <scp>MOOC</scp>s: <scp>A</scp> technology–user–environment perspective

Long Ma, Chei Sian Lee · Journal of Computer Assisted Learning · 2018 · 130 citations · Full text

Education, Educational Technology, Higher Education +17

Evaluating the effectiveness of blended learning using the <scp>ARCS</scp> model

Long Ma, Chei Sian Lee · Journal of Computer Assisted Learning · 2021 · 129 citations

Education, Higher Education, E-learning +9

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