Concepedia

Bruce E. Mallen

BE

Statistics

Publications

5

Citations

315

H-Index

5

Active since

1971

Affiliations

Department of Commerce(Current)

Bruce E. Mallen is an author at Department of Commerce specializing in distribution channels, management, and marketing.

Top concepts

BusinessMarketingManagementDistribution ChannelsInteractive MarketingStatisticsBusiness StrategyMarketing CommunicationMultichannel ManagementEngineering

Publications per year

1971–1978

5

Publications

5

Functional Spin-Off: A Key to Anticipating Change in Distribution Structure

Bruce E. Mallen · Journal of Marketing · 1973 · 106 citations

Engineering, Functional Spin-off, Stochastic Phenomenon +18

Principles of Marketing Channel Management

Gilbert D. Harrel, Bruce E. Mallen · Journal of Marketing · 1978 · 72 citations

Distribution Channels, Digital Marketing, Interactive Marketing +8

Functional Spin-Off: A Key to Anticipating Change in Distribution Structure

Bruce E. Mallen · Journal of Marketing · 1973 · 65 citations

Engineering, Functional Spin-off, Stochastic Phenomenon +18

Selecting channels of distribution: a multi‐stage process

Bruce E. Mallen · International Journal of Physical Distribution · 1971 · 42 citations

Marketing, Distribution Channels, Physical Distribution +15

Marketing Channels and Economic Development: A Literature Overview

Bruce E. Mallen · International Journal of Physical Distribution · 1975 · 30 citations

International Economics, Economic Development, International Marketing +20

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