Concepedia

Rong Zhou

RZ

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Publications

2

Citations

99

H-Index

2

Active since

2022

Affiliations

University of Malaya(Current)

Rong Zhou is an author at University of Malaya specializing in marketing, marketing management, and online consumer behavior.

ORCID

Publications per year

2022–2025

2

Publications

2

A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion

Rong Zhou, Lei Tong · Frontiers in Psychology · 2022 · 89 citations · Full text

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Influencing mechanisms of live streaming influencer characteristics on purchase intention: The mediating role of emotional trust

Rong Zhou, Angathevar Baskaran · PLoS ONE · 2025 · 10 citations · Full text

, , +12

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