Concepedia
Statistics
Publications
2
Citations
150
H-Index
Active since
2013
Muhammad Irfan Tariq is an author specializing in brand development, customer satisfaction, and brand equity.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior
Publications per year
2013–2014
Customer Perceptions about Branding and Purchase Intention: A Study of FMCG in an Emerging Market
Muhammad Irfan Tariq, Muhammad Rafay Nawaz, Muhammad Nawaz et al. · 2013 · 139 citations
Customer Satisfaction, Digital Marketing, Consumer Research +19
Employee's Perceptions of Organizational Politics and Stress at Workplace; A Comparative Study of Public and Private Sector Universities
Rizwan Qaiser Danish, Asad Afzal Humayon, Nauman Aslam et al. · 2014 · 11 citations
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