Concepedia

Nauman Aslam

NA

2

Publications

50

Citations

2

H-Index

2014

Active since

Affiliations

RMIT University(Current)

Nauman Aslam is an author at RMIT University specializing in general business, interactive marketing, and purchase intention.

Top concepts

BusinessMarketingManagementGeneral BusinessConsumer BehaviorConsumer ResearchPurchase IntentionCustomer SatisfactionInteractive MarketingStructural Equation Modeling

Publications per year

2014–2021

2

Publications

2

Reputation and cost benefits for attitude and adoption intention among potential customers using theory of planned behavior: an empirical evidence from Pakistan

Sayeda Zeenat Maryam, Ashfaq Ahmad, Nauman Aslam et al. · Journal of Islamic marketing · 2021 · 39 citations

Customer Satisfaction, Consumer Research, Adoption Intention +18

Employee's Perceptions of Organizational Politics and Stress at Workplace; A Comparative Study of Public and Private Sector Universities

Rizwan Qaiser Danish, Asad Afzal Humayon, Nauman Aslam et al. · 2014 · 11 citations

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