Concepedia

Okaï Ozbal

OO

2

Publications

67

Citations

2

H-Index

2017

Active since

Affiliations

Epoka University(Current)

International Burch University

Okaï Ozbal is an author at Epoka University specializing in consumer research, brand equity, and management.

Top concepts

BusinessMarketingManagementBrand EquityConsumer ResearchTrustAdvertisingBrand LoyaltyBrand StrategyBrand Awareness

Publications per year

2017–2020

2

Publications

2

The role of affective factors on brand resonance: Measuring customer‐based brand equity for the Sarajevo brand

Teoman Duman, Okaï Ozbal, Malcolm Duerod · Journal of Destination Marketing & Management · 2017 · 43 citations

Advertising, Brand Equity, Sarajevo Brand +11

A trust-based peer-to-peer digital brand equity (P2P-DBE) model

Okaï Ozbal, Teoman Duman, Omer Topaloglu · The Journal of Marketing Theory and Practice · 2020 · 24 citations

Trust Metric, Customer Satisfaction, Peer-to-peer Digital Brands +12

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