Concepedia

Cheih-Ying Chen

CC

Statistics

Publications

3

Citations

134

H-Index

3

Active since

2007

Affiliations

National Cheng Kung University(Current)

Cheih-Ying Chen is an author at National Cheng Kung University specializing in marketing, management, and design.

Top concepts

MarketingDesignManagementSocial SciencesVisual DesignDecision TheoryUser ExperienceDecision ScienceConsumer BehaviorConsumer Research

Publications per year

2007–2022

3

Publications

3

How creative cute characters affect purchase intention

Cheih-Ying Chen, Kun‐Huang Huarng, Vanessa Izquierdo González · Journal of Business Research · 2022 · 60 citations

Behavioral Decision Making, Interactive Marketing, Management +7

A design decision-making support model for customized product color combination

Min‐Yuan Ma, Cheih-Ying Chen, Fong‐Gong Wu · Computers in Industry · 2007 · 55 citations

Marketing, Industrial Design, Design Decision +10

Effects of color sample display and color sample grouping on screen layout usability for customized product color selection

Fong‐Gong Wu, Cheih-Ying Chen, Ying-Jye Lee et al. · Computers in Human Behavior · 2009 · 19 citations

Visual Design, Color Reproduction, Colorimetry +9

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