Concepedia

Renske van Enschot

RV

Statistics

Publications

3

Citations

96

H-Index

3

Active since

2005

Affiliations

Radboud University Nijmegen(Current)

Renske van Enschot is an author at Radboud University Nijmegen specializing in consumer attitudes toward ads, advertising, and advertising psychology.

ORCID

Publications per year

2005–2014

3

Publications

3

Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures

Renske van Enschot, Hans Hoeken, M.J.P. van Mulken · Information Design Journal · 2008 · 36 citations

, , +16

The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials

Renske van Enschot, Hans Hoeken · Journal of Advertising · 2014 · 34 citations · Full text

, , +15

Levels of implicitness in magazine advertisements

M.J.P. van Mulken, Renske van Enschot, Hans Hoeken · Information Design Journal · 2005 · 26 citations

, , +16

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