Bijay Prasad Kushwaha

Visualisation of global research trends and future research directions of digital marketing in small and medium enterprises using bibliometric analysis

Amiri Mdoe Amiri, Bijay Prasad Kushwaha, Raj Kumar Singh · Journal of Small Business and Enterprise Development · 2023 · 68 citations

Digital Marketing, Business Intelligence, International Marketing +21

Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis

Jyoti Thakur, Bijay Prasad Kushwaha · Global Business and Organizational Excellence · 2023 · 63 citations · Full text

Artificial Intelligence, Marketing Analytics, Engineering +25

Social Media Influencer Marketing: A Systematic Literature Review Using <scp>TCM</scp> and <scp>ADO</scp> Framework

P. Pushparaj, Bijay Prasad Kushwaha · International Journal of Consumer Studies · 2024 · 25 citations · Full text

Digital Marketing, Social Marketing, Consumer Research +23

Paradigm shift in traditional lifestyle to digital lifestyle in Gen Z: a conception of consumer behaviour in the virtual business world

Bijay Prasad Kushwaha · International Journal of Web Based Communities · 2021 · 24 citations

Culture, Digital Culture, Engineering +14

Evaluating the role of microfinance institutions in enhancing the livelihood of urban poor

Nazia Hasan, Anjani Singh, Manoj K. Agarwal et al. · Journal of economic and administrative sciences. · 2022 · 24 citations

Economic Development, Development Economics, Sustainable Development +20