Concepedia
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Publications
1
Citations
16
H-Index
Active since
2014
Ulffa Karina Putri is an author specializing in buying decision process, promotional effects, and consumer buying behavior.
Publications per year
2014–2014
Influence of Promotional Mix and Price on Customer Buying Decision toward Fast Food sector: A survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi)Indonesia
Christina Sagala, Mila Destriani, Ulffa Karina Putri et al. · 2014 · 16 citations
Management, Marketing, Marketing Management +16
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