Concepedia

Amer Shakir Zainol

AS

4

Publications

62

Citations

4

H-Index

2012

Active since

Affiliations

Universiti Teknologi MARA(Current)

Universiti Teknologi MARA System

Amer Shakir Zainol is an author at Universiti Teknologi MARA specializing in management, brand equity, and technology.

Top concepts

ManagementDesignFashionBrandingBusinessEducationMarketingTechnologyBrand EquityBrand Awareness

Publications per year

2012–2021

4

Publications

4

The role of brand identity in creating resilient small enterprises (SMEs) in fashion industry

Rosita Binti Mohd Tajuddin, Siti Fatimah Hashim, Amer Shakir Zainol · 2017 · 27 citations

Brand Identity, Brand Equity, Personal Branding +15

An Evaluation of Malaysian Female Consumers’ Attitude Scale towards Buying Fashion Branded Goods

Rosita Mohd Tajuddin, Amer Shakir Zainol, Sharifah Alwiah Syed Sahil · Procedia - Social and Behavioral Sciences · 2014 · 13 citations · Full text

Using Group Brainstorming in Industrial Design Context: Factors Inhibit and Exhibit

Amer Shakir Zainol, Wan Zaiyana Mohd Yusof, Khairul Anwar Mastor et al. · Procedia - Social and Behavioral Sciences · 2012 · 12 citations · Full text

Collaborative Design, Project Management, Education +17

ParcelRestBox: IoT-Based Parcel Receiving Box System Design for Smart City in Malaysia

Mudiana Mokhsin, Mohd Zain Md Ludin, Ahmad Iqbal Hakim Suhaimi et al. · 2021 · 10 citations

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