Concepedia

Sheena Lovia Boateng

SL

8

Publications

438

Citations

8

H-Index

2016

Active since

Affiliations

University of Ghana(Current)

Sheena Lovia Boateng is an author at University of Ghana specializing in management, business, and interactive marketing.

Top concepts

ManagementBusinessEducationMarketingE-learningTechnologyConsumer BehaviorDigital MarketingLearning AnalyticsInteractive Marketing

Publications per year

2016–2024

8

Publications

8

Online relationship marketing and customer loyalty: a signaling theory perspective

Sheena Lovia Boateng · International Journal of Bank Marketing · 2018 · 160 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

Online relationship marketing and affective customer commitment – The mediating role of trust

Sheena Lovia Boateng, Bedman Narteh · Journal of Financial Services Marketing · 2016 · 81 citations

Relationship Marketing, Customer Satisfaction, Mediating Role +12

Determinants of E-Learning Adoption in Universities

Eric Ansong, Sheena Lovia Boateng, Richard Boateng · Journal of Educational Technology Systems · 2017 · 69 citations

Learning Management System, E-learning, E-learning Adoption +11

Videos in learning in higher education: assessing perceptions and attitudes of students at the University of Ghana

Richard Boateng, Sheena Lovia Boateng, Raphael Baffour Awuah et al. · Smart Learning Environments · 2016 · 54 citations · Full text

Determinants of E-Learning Adoption in Universities: Evidence from a Developing Country

Eric Ansong, Sheena Lovia Boateng, Richard Boateng et al. · 2016 · 30 citations

Learning Management System, E-learning, E-learning Adoption +13

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