Concepedia

Risca Fitri Ayuni

RF

7

Publications

158

Citations

7

H-Index

2016

Active since

Affiliations

University of Brawijaya(Current)

Risca Fitri Ayuni is an author at University of Brawijaya specializing in marketing strategy, management, and marketing.

Top concepts

MarketingManagementMarketing StrategyBrandingBusinessCommunicationConsumer BehaviorConsumer ResearchDigital MarketingCustomer Satisfaction

Publications per year

2016–2021

7

Publications

7

THE ONLINE SHOPPING HABITS AND E-LOYALTY OF GEN Z AS NATIVES IN THE DIGITAL ERA

Risca Fitri Ayuni · Journal of Indonesian Economy and Business · 2019 · 67 citations · Full text

Customer Satisfaction, Online Shops, Business-to-business Research +25

Knowledge Management Orientation Behaviour and Innovation

Ananda Sabil Hussein, Nadiyah Hirfiyana Rosita, Risca Fitri Ayuni · International Journal of Sociotechnology and Knowledge Development · 2019 · 27 citations

Knowledge Creation, Innovation Management, Knowledge Management Strategy +16

Bringing Virtual Communities into a Marketing Strategy to Create Purchase Intentions in the Social Media Era

Risca Fitri Ayuni · Journal of Indonesian Economy and Business · 2020 · 22 citations · Full text

Customer Satisfaction, Digital Marketing, Online Communities +26

The Role of Family Business and Education in Forming Actual Entrepreneurs

Risca Fitri Ayuni · KnE Social Sciences · 2018 · 11 citations · Full text

Role of Religion Motives and Brand Image Towards Consumer Satisfaction and Consumer Loyalty of Islamic Banking

Risca Fitri Ayuni, Ananda Sabil Hussein, Radityo Putro Handrito · The Indonesian journal of accounting and business society · 2016 · 11 citations

Rows per page

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