Prasad Siba Borah

Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities

Prasad Siba Borah, Shuja Iqbal, Shamim Akhtar · Technology in Society · 2022 · 275 citations

Digital Society, Social Media, Sustainable Performance +14

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

Prasad Siba Borah, Courage Simon Kofi Dogbe, Wisdom Wise Kwabla Pomegbe et al. · European Journal of Innovation Management · 2021 · 166 citations

Green Marketing, Brand Strategy, Green Manufacturing +16

Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?

Prasad Siba Borah, Courage Simon Kofi Dogbe, Nyankomo Marwa · Business Strategy and the Environment · 2024 · 69 citations · Full text

Socially Responsible Product, Green Marketing, Greenwashing +26

Policies for carbon-zero targets: Examining the spillover effects of renewable energy and patent applications on environmental quality in Europe

Olivier Joseph Abban, Yao Hong Xing, Alina Cristina Nuţă et al. · Energy Economics · 2023 · 58 citations

Economics, Carbon Emission Trading, Engineering +13

Forging organizational resilience through green value co‐creation: The role of green technology, green operations, and green transaction capabilities

Prasad Siba Borah, Courage Simon Kofi Dogbe, Michael D. Dzandu et al. · Business Strategy and the Environment · 2023 · 45 citations

Engineering, Sustainable Development, Green Manufacturing +21