Concepedia
Statistics
Publications
8
Citations
284
H-Index
Active since
2002
Affiliations
University of Nebraska–Lincoln(Current)
Arkansas Tech University
University of Saskatchewan
Amalia Yiannaka is an author at University of Nebraska–Lincoln specializing in marketing, business, and food marketing.
Top concepts
MarketingBusinessFood PolicyPublic HealthFood MarketingHealthEconomicsFood RegulationsConsumer ResearchAgricultural Economics
Publications per year
2002–2023
Consumer willingness to pay for food safety interventions: The role of message framing and issue involvement
Kofi Britwum, Amalia Yiannaka · Food Policy · 2019 · 54 citations
Public Policy, Food Marketing, Issue Involvement +11
Strategic patent breadth and entry deterrence with drastic product innovations
Amalia Yiannaka, Murray Fulton · International Journal of Industrial Organization · 2005 · 50 citations
Marketing, Patent Pool, Strategic Patent Breadth +10
Medium, message and advertising effectiveness in the Greek processed meats industry
Amalia Yiannaka, Konstantinos Giannakas, Kien C. Tran · Applied Economics · 2002 · 38 citations
Food Fraud: Causes, Consequences, and Deterrence Strategies
Konstantinos Giannakas, Amalia Yiannaka · Annual Review of Resource Economics · 2023 · 36 citations · Full text
Food Fraud, Agricultural Economics, Asymmetric Information +18
Consumer perceptions and the effects of country of origin labeling on purchasing decisions and welfare
Lana Awada, Amalia Yiannaka · Food Policy · 2011 · 33 citations
Economics, Consumer Decision Making, Product Labeling +9
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