Concepedia

Cinzia Pinello

CP

1

Publications

55

Citations

1

H-Index

2022

Active since

Affiliations

University of Palermo(Current)

Cinzia Pinello is an author at University of Palermo specializing in brand equity, brand development, and brand strategy.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementGlobal Marketing

Publications per year

2022–2022

1

Publications

1

Co-branding research: where we are and where we could go from here

Cinzia Pinello, Pasquale Massimo Picone, Arabella Mocciaro Li Destri · European Journal of Marketing · 2022 · 55 citations

Co-branding Research, Brand Strategy, Consumer Research +19

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