Suruchi Sood

Effects of an Entertainment‐education Radio Soap Opera on Family Planning Behavior in Tanzania

Everett M. Rogers, Peter W. Vaughan, Ramadhan M.A. Swalehe et al. · Studies in Family Planning · 1999 · 290 citations · Full text

Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication

Michael J Papa, Arvind Singhal, Sweety Law et al. · Journal of Communication · 2000 · 243 citations

Communication Social Change, Education, Educational Communication +21

Audience Involvement and Entertainment?Education

Suruchi Sood · Communication Theory · 2002 · 200 citations

Entertainment Marketing, Emerging Media, Educational Communication +25

Dimensions of Parasocial Interaction by Letter-Writers to a Popular Entertainment-Education Soap Opera in India

Suruchi Sood, Everett M. Rogers · Journal of Broadcasting & Electronic Media · 2000 · 143 citations

Education, Communication, Popular Culture +21

Indirect Exposure to a Family Planning Mass Media Campaign in Nepal

Marc Boulay, J. Douglas Storey, Suruchi Sood · Journal of Health Communication · 2002 · 116 citations