Concepedia
Statistics
Publications
5
Citations
69
H-Index
Active since
2014
Affiliations
University of Calabar(Current)
Akwa Ibom State University
Joseph A. Anyadighibe is an author at University of Calabar specializing in consumer behavior, management, and marketing.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBusinessBrand ManagementMarketing InsightsCustomer SatisfactionConsumer Decision MakingTrade
Publications per year
2014–2022
SOCIOLOGICAL FACTORS AND CONSUMER BUYING BEHAVIOUR TOWARDS FASHION CLOTHING
Aniebiet Etuk, Joseph A. Anyadighibe, Edim Eka James et al. · International Journal of Applied Research in Social Sciences · 2022 · 18 citations · Full text
Customer Satisfaction, Culture, Sociological Factors +12
Service quality delivery and consumers’ choice of fast-food outlets
Aniebiet Etuk, Joseph A. Anyadighibe, Christian Amadi et al. · International Research Journal of Management IT and Social Sciences · 2022 · 16 citations · Full text
Consumer Decision Making, Service Quality, Service Research +14
Trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGS)
Aniebiet Etuk, Joseph A. Anyadighibe, Edim Eka James et al. · International Research Journal of Management IT and Social Sciences · 2022 · 14 citations · Full text
Consumer Uncertainty, Simple Linear Regression, Trade +18
Social Media Micromarketing and Customers’ Satisfaction of Domestic Airlines in Nigeria
Basseu Benjamin Esu, Joseph A. Anyadighibe · American Journal of Tourism Research · 2014 · 11 citations
Customer Satisfaction, Digital Marketing, Consumer Research +21
The impact of personal selling on the productivity of selected banks in Calabar Metropolis
Joseph A. Anyadighibe, Nsobiari Festus Awara, Benjamin Bassey Esu · 2014 · 10 citations
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