Concepedia

María Esther Calderón Monge

ME

11

Publications

397

Citations

10

H-Index

2011

Active since

Affiliations

Universidad de Burgos(Current)

Universidad de Valladolid

Universidad Pablo de Olavide

María Esther Calderón Monge is an author at Universidad de Burgos specializing in business, marketing, and management.

ORCID

Top concepts

Publications per year

2011–2023

11

Publications

11

The role of digitalization in business and management: a systematic literature review

María Esther Calderón Monge, Domingo Ribeiro Soriano · Review of Managerial Science · 2023 · 189 citations · Full text

Analysis of sustainable consumer behavior as a business opportunity

María Esther Calderón Monge, Iván Pastor‐Sanz, Fabienne Garcia · Journal of Business Research · 2020 · 54 citations · Full text

, , +8

Measuring the consumer engagement related to social media: the case of franchising

María Esther Calderón Monge, José M. Ramírez‐Hurtado · Electronic Commerce Research · 2021 · 32 citations · Full text

Internet as a Distribution Channel: Empirical Evidence from the Service Sector and Managerial Opportunities

Alicia Izquierdo‐Yusta, María Esther Calderón Monge · Journal of Internet Commerce · 2011 · 22 citations

, , +22

Economic Sustainability in Franchising: A Model to Predict Franchisor Success or Failure

María Esther Calderón Monge, Iván Pastor‐Sanz, Pilar Angélica Huerta Zavala · Sustainability · 2017 · 20 citations · Full text

, , +19

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