22
Publications
858
Citations
16
H-Index
2018
Active since
Muhammad Zulqarnain Arshad is an author at Northern University of Malaysia specializing in business, management, and business strategy.
Top concepts
BusinessManagementMarketingBusiness StrategyStrategic ManagementEconomicsInnovationEntrepreneurshipCustomer SatisfactionEducation
Publications per year
2018–2025
22
22
Naveed Ahmad, Zia Ullah, Muhammad Zulqarnain Arshad et al. · Sustainable Production and Consumption · 2021 · 250 citations · Full text
Environmental Performance, Environmental Behavior, Management +8
Naveed Ahmad, Miklas Scholz, Muhammad Zulqarnain Arshad et al. · International Journal of Environmental Research and Public Health · 2021 · 60 citations · Full text
The Nexus of CSR and Co-Creation: A Roadmap towards Consumer Loyalty
Naveed Ahmad, Miklas Scholz, Zia Ullah et al. · Sustainability · 2021 · 58 citations · Full text
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