Concepedia

Bijuna C. Mohan

BC

Statistics

Publications

9

Citations

226

H-Index

9

Active since

2012

Affiliations

National Institute of Technology Karnataka(Current)

Bijuna C. Mohan is an author at National Institute of Technology Karnataka specializing in marketing, business, and consumer behavior.

Publications per year

2012–2023

9

Publications

9

The impact of customer-based brand equity on the operational performance of FMCG companies in India

Bijuna C. Mohan, A. H. Sequeira · IIMB Management Review · 2015 · 48 citations · Full text

Business, Marketing, Operations Management +13

Study on influential role of celebrity credibility on consumer risk perceptions

Raksha Deshbhag, Bijuna C. Mohan · Journal of Indian Business Research · 2020 · 41 citations

Business, Marketing, Marketing Management +14

Customer experience in social commerce: A systematic literature review and research agenda

Soma Amol Dhaigude, Bijuna C. Mohan · International Journal of Consumer Studies · 2023 · 38 citations

Business, Information Systems, Marketing +15

Consumer behaviour in fortified food choice decisions in India

S. Shamal, Bijuna C. Mohan · Nutrition & Food Science · 2017 · 25 citations

Agriculture, Food Science, Nutrition +17

Logistics Service Quality in Online Shopping: A Bibliometric Analysis

Soma Amol Dhaigude, Bijuna C. Mohan · Journal of Internet Commerce · 2021 · 20 citations

Business, Retail Management, Supply Chain Management +16

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