Pei-Shan Wei

Statistics

Publications

Citations

502

H-Index

Active since

2012

Affiliations

National Taiwan University of Science and Technology(Current)

Pei-Shan Wei is an author at National Taiwan University of Science and Technology specializing in consumer involvement, gratifications obtained, and indirect network externalities.

Publications per year

2012–2014

Publications

Why do people play mobile social games? An examination of network externalities and of uses and gratifications

Pei-Shan Wei, Hsi‐Peng Lu · Internet Research · 2014 · 269 citations

Social Sciences, Communication, Social Psychology +14

An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior

Pei-Shan Wei, Hsi‐Peng Lu · Computers in Human Behavior · 2012 · 233 citations

Business, Marketing, Marketing Management +12

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