Concepedia
1
Publications
32
Citations
H-Index
2020
Active since
Affiliations
Universidade Federal do Paraná(Current)
Antonio C. Pisicchio is an author at Universidade Federal do Paraná.
Publications per year
2020–2020
Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance
Antonio C. Pisicchio, Ana Maria Machado Toaldo · Journal of Marketing Communications · 2020 · 32 citations
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