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University of Otago is an associat pro-

UO

1

Publications

157

Citations

1

H-Index

2004

Active since

Affiliations

University of Auckland(Current)

University of Otago is an associat pro- is an author at University of Auckland specializing in social psychology, advertising effectiveness, and consumer research.

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Publications per year

2004–2004

1

Publications

1

THE INFLUENCE OF AD MODEL ETHNICITY AND SELF-REFERENCING ON ATTITUDES : Evidence from New Zealand

Brett Martin, University of Otago is an associat pro-, Christina Kwai Choi Lee et al. · Journal of Advertising · 2004 · 157 citations

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