Christy Ying Ni Liu

When TikTok meets celebrity: an investigation of how celebrity attachment influences visit intention

Chris Zhu, Lawrence Hoc Nang Fong, Huicai Gao et al. · Current Issues in Tourism · 2022 · 75 citations

Social Sciences, Communication, Marketing +14

When social media meets destination marketing: the mediating role of attachment to social media influencer

Chris Zhu, Lawrence Hoc Nang Fong, Christy Ying Ni Liu et al. · Journal of Hospitality and Tourism Technology · 2023 · 35 citations

Management, Communication, Marketing +16

Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China

Chris Zhu, C. Michael Hall, Lawrence Hoc Nang Fong et al. · Journal of Heritage Tourism · 2023 · 34 citations

Management, Tourism Management, Narrative Theory +14

Navigating the path to environmental sustainability: Exploring the role of fintech, natural resources and green energy in Belt and Road countries

Yi Li, Christy Ying Ni Liu, Ut Lao et al. · Resources Policy · 2023 · 32 citations

Natural Sciences, Environmental Engineering, Environmental Policy +13

Vividness, narrative transportation, and sense of presence in destination marketing: empirical evidence from augmented reality tourism

Chris Zhu, C. Michael Hall, Lawrence Hoc Nang Fong et al. · Asia Pacific Journal of Tourism Research · 2024 · 20 citations

Management, Marketing, Tourism Management +13